Campaign Organizing and Leadership Institute Participant Page - Tobacco Endgame Center for Organizing & Engagement

Agenda

More detailed agenda here (coming soon)

Day 1 – Tuesday, February 11, 2025

9:00 a.m. – 3:00 p.m.

9:00 a.m.
- Land acknowledgment
- Welcome
- Organizing to End the Tobacco Epidemic in California
9:15 a.m.
- Introduction to the Endgame Center
9:25 a.m.
- Guest Speaker: Institute Alum
9:40 a.m.
- Introductions – Get to know each other
10:00 a.m.
- What’s Your Story? Know your “Why”
11:30 a.m.
- Leadership Module
12:30 a.m. | Lunch Break
1:30 p.m.
- Prioritizing Tobacco as a Social Justice Issue to Advance Health Equity
2:50 p.m.
- Reflection, Conversation
3:00 p.m.
- Wrap up

Day 2 – Wednesday, February 12, 2025

9:00 a.m. – 3:00 p.m.

9:00 a.m.
- Welcome
9:15 a.m.
- Networking
9:35 a.m.
- Leadership in Action & Importance of Advocacy and Why We Do It
10:15 a.m.
- Organizing and Building Communities
11:45 p.m. | Lunch Break
12:45 p.m.
- Communication and Decision Maker Engagement
2:30 p.m.
- Next Steps and Follow up
3:00 p.m.
- Final Reflections and Group Photo!

Prep Materials and Homework

What’s Your Story, Your Why?

Personal stories are an important tool for community organizing and for connecting with decision makers. You will be given an assignment to write a personal story. We are not interested in what you do, your specific job role, but rather we’re curious about who you are. You don’t have to share your story if you’re not comfortable, but we hope that you will!

Guidance to writing a personal story: While not exhaustive, the following questions can help prompt you to tell your story. Aim for 5 – 7 minutes.

What experiences have most shaped your life?
What do others need to know and understand about you?
What do you really get excited about?
Where are you headed?
What are you trying to create in the world?
What legacy would you like to leave behind?

Health Equity Module

Read “How to Promote Racial Equity in the Workplace” by Robert Livingston published in Harvard Business Review (Sept-Oct 2020).
Watch “Black Lives/Black Lungs”, a short film investigating the tobacco industry’s successful infiltration into the black community. Created by filmmaker and progressive communications strategist, Lincoln Mondy. Released August 2017.
Download “Root Cause Analysis Worksheet” prior to presentation. This worksheet will be used during discussions and does not need to be completed ahead of time nor submitted.