Case Study City of Colton TRL Campaign and Youth Access to Tobacco

Colton Community Coalition for Change (Coalition), a community outreach program of Mental Health Systems Central Valley Prevention Program (MHS), and its community partners spent nearly two-and-a-half years cultivating support for a comprehensive Tobacco Retail License (TRL) policy for the City of Colton. The lengthy campaign overcame several roadblocks before a TRL policy was adopted in December 2019, including delays and leadership changes both among the coalition members and political leadership in Colton, illustrating the powerful roles of community partnerships and youth voices.

Case-Study-City-of-Colton-TRL-Campaign-and-Youth-Access-to-Tobacco.pdf

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Colton Community Coalition for Change (Coalition), a community outreach program of Mental Health Systems Central Valley Prevention Program (MHS), and its community partners spent nearly two-and-a-half years cultivating support for a comprehensive Tobacco Retail License (TRL) policy for the City of Colton. The lengthy campaign overcame several roadblocks before a TRL policy was adopted in December 2019, including delays and leadership changes both among the coalition members and political leadership in Colton, illustrating the powerful roles of community partnerships and youth voices.