About Our Mission

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The American Heart Association’s California Tobacco Endgame Center for Organizing and Engagement provides comprehensive training, technical assistance and resources to California’s large and growing tobacco control movement. The Tobacco Endgame Center will partner with local, regional and statewide tobacco control stakeholders to enhance their organizing and engagement capacity. The Tobacco Endgame Center will serve as a hub for resources and a dissemination channel for the information needs of diverse groups on community organizing, community engagement and stakeholder outreach.

The American Health Association is the nation’s oldest and largest voluntary health organization working in cardiovascular disease and stroke with a mission “to be a relentless force for a world of longer, healthier lives.” The AHA advances clinical and public health strategies for cardiovascular disease and brain health and associated risk factors, with an emphasis on vulnerable populations and the promotion of healthier lives for all. The AHA has worked in California for decades providing life-saving services and supporting advocacy campaigns at the state and local levels to advance public policy to improve public health.