
Resources
The Tobacco Endgame Center provides tools and resources to help you strengthen your campaign. These tools will help with your community organizing and engagement. Resources available here range from the Midwest Academy Strategy Charts to fact sheets and training webinars. Therefore, you can find what you need to help engage your community in policy and organizing campaigns focused on ending tobacco use in California.
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Case Studies and Success Stories


Riverside County Coalition Structure
The Riverside County Coalition for Tobacco-Free Communities has found a unique way to organize itself that has led to effective ways to carry out the work of the Coalition and to achieving policy success.

Success Story: Smokefree Multi-Unit Housing Campaign Unincorporated Alameda County

Case Study: America On Track Rallies Volunteers to Ban Flavored Tobacco in Buena Park
America On Track worked with the Buena Park FIT Committee to drive support for a flavor policy restricting youth access to sweet, fruity, and menthol tobacco products.

Success Story: Hyperlocal Organizing: Postcard Campaign Led by the Community Drives Success in Hesperia
Driven by the Way Resource Center’s (Center) efforts, the Coalition for a Tobacco-Free San Bernardino County collected more than 480 postcards in support of stronger tobacco regulation in Hesperia.

Success Story: Paid Social Media Targeting Tactic Used to Engage Latino Community in Fight Against Tobacco
Discover how one organization has successfully used geofencing to engage their community.

Success Story: The G.R.E.E.N. Foundation’s Relationship with Faith Communities
Learn how the G.R.E.E.N. Foundation has helped to improve health disparities that impact African American communities in California.

Success Story: Promotores Make the Difference on Santa Maria Tobacco Control Policies
Discover how community health workers activated the Spanish-speaking community and harnessed their support for stronger tobacco control policies.

Case Study: Leveraging the community voice to strengthen tobacco retailer licensing policy
Learn how the Hayward City Council eliminated the sale of flavored tobacco products citywide and amended its Tobacco Retail License.

Case Study: City of Oakland closes flavored tobacco products policy loophole
Learn how the Oakland City Council strengthened community tobacco control and enforcement measures, including closing a loophole around flavored tobacco products policy.
Community Engagement and Organizing

Understanding Tribal Governance
This tool is intended for those seeking to work with tribal communities advocating for commercial tobacco-related policy issues.

Root Cause Analysis Worksheet

Tips for Recruiting Non-traditional Partners
When we use the term “non-traditional” organization in California’s tobacco-free movement, we are typically referring to any entity that does not receive funding from Proposition 99 and 56 tobacco taxes through the California Tobacco Control Program (CTCP).

Tips for Engaging and Retaining Coalition Members tool
Bringing the right organizations and individuals together in a coalition is the first step toward achieving your shared policy goals.

Root Cause Analysis Facilitation Guide
The Root Cause Analysis (RCA) is a process used to discover the underlying or “root” causes of social issues, including the symptoms and problems of the issue, and to identify appropriate solutions.

Building Meaningful Relationships with Decision Makers
Advancing tobacco policies relies upon the relationships built with decision makers and their staff.

One-On-One Meetings

Tips for Effective Coalition Recruitment
Using these tips will help you recruit the people, skills, and resources to build your community coalition and support your policy priorities.

How to Give Public Comments at City Council
Speaking up in a public comment period during your local City Council or Board of Supervisors meeting is an impactful way to get your campaign’s message out. Languages: English | Spanish

How to Have Effective Legislative Meetings Video
Media Advocacy

Sample Message to Your Legislator–Tobacco Kills Too Many
Subject: Tobacco Kills Too Many Californians To edit the text below, copy and paste the text into your email. Dear Assembly member (Name)/Senator (Name), Please help lead California to a healthier place by addressing the tragic harm done by tobacco and the tobacco industry in this state. While it is true that California has come

Sample Letter to the Editor–Teen Epidemic in COVID Pandemic
Subject: Topic The sample call to action is designed for coalition partners and community members. Tobacco tax funded projects cannot ask decisionmakers to pass tobacco control policies. Remember, when adding your personal connection, local ask and recent news stories, the letter should stay under 250 words, or the publisher’s requirements, which may be less. To

Sample Letter to the Editor–Disproportionate Impact
Subject: Disproportionate Impact on Communities of Color and Impacts to Rural and Low-Income Californians The sample call to action is designed for coalition partners and community members. Tobacco tax funded projects cannot ask decisionmakers to pass tobacco control policies. Remember, when adding your personal connection, local ask and recent news stories, the letter should stay

Sample Letter to the Editor–COVID-19 and Tobacco
Subject: Topic The sample call to action is designed for coalition partners and community members. Tobacco tax-funded projects cannot ask decision makers to pass tobacco control policies. Remember, when adding your personal connection, local ask and recent news stories, the letter should stay under 250 words, or the publisher’s requirements, which may be fewer. To