
Resources
The Tobacco Endgame Center provides tools and resources to help you strengthen your campaign. These tools will help with your community organizing and engagement. Resources available here range from the Midwest Academy Strategy Charts to fact sheets and training webinars. Therefore, you can find what you need to help engage your community in policy and organizing campaigns focused on ending tobacco use in California.
by category (default) | alphabetical order | reverse chronological order
Case Studies and Success Stories


Case Study: Tribal Community Coordinating Center’s Learning Institutes Support Tribal Communities
The Tobacco Industry has long targeted American Indian and Native Alaskan communities by promoting commercial tobacco using traditional American Indian images.

Case Study: LGBTQ Minus Tobacco Leads Effort to Strengthen Concord TRL
LGBTQ Minus Tobacco is a San Francisco Bay Area nonprofit project that works with lesbian, gay, bisexual, transgender, queer or questioning (LGBTQ+) and allied community members to prevent tobacco addiction and reduce secondhand smoke exposure.

Case Study: Willits and Ukiah Make Progress on Tobacco Retail Licensing
The Mendocino County Tobacco Control and Prevention Coalition includes more than 30 traditional and nontraditional stakeholders working to make Mendocino County a healthier community.

Case Study: San Diegans VS. Big Tobacco
San Diegans VS. Big Tobacco was launched in spring 2021 after the Campaign for Tobacco Free Kids conducted a community assessment that showed strong support for the state law that was passed in 2020 and eliminates the sale of nearly all flavored tobacco.

Success Story: The Smokefree Outdoor Ordinance in Palmdale, California

Success Story: Riverside County Coalition Structure
The Riverside County Coalition for Tobacco-Free Communities has found a unique way to organize itself that has led to effective ways to carry out the work of the Coalition and to achieving policy success.

Success Story: Smokefree Multi-Unit Housing Campaign Unincorporated Alameda County

Case Study: America On Track Rallies Volunteers to Ban Flavored Tobacco in Buena Park
America On Track worked with the Buena Park FIT Committee to drive support for a flavor policy restricting youth access to sweet, fruity, and menthol tobacco products.

Success Story: Hyperlocal Organizing: Postcard Campaign Led by the Community Drives Success in Hesperia
Driven by the Way Resource Center’s (Center) efforts, the Coalition for a Tobacco-Free San Bernardino County collected more than 480 postcards in support of stronger tobacco regulation in Hesperia.
Community Engagement and Organizing

Midwest Academy Strategy Chart: Facilitator Overview
This Facilitator Overview is designed for those who will be leading a Midwest Academy Strategy Chart (MASC) session with their organization or coalition.

Your Story Can Make a Difference
Stories inspire people. They allow someone to see issues and experiences through the eyes of another. They can teach people about issues and motivate them to take action.

City and County Ordinance Process How a “Bill Becomes Law” at the Local Level
Although there are variations between jurisdictions, the process used by a city council or county board of supervisors to consider and adopt a new policy generally follows a similar process.

Tips for Building Community Supporters
Does your campaign have a base of community supporters ready to activate when needed? A robust and wellconnected list of supporters will broaden the support base and significantly improve the ability to influence decision makers on the tobacco policies.

5 Phases – Tobacco Policy Campaign Timeline
This timeline utilizes the 5 Phases of Effective Policy Campaigns as its framework, showing major activities associated with each phase.

Understanding Tribal Governance
This tool is intended for those seeking to work with tribal communities advocating for commercial tobacco-related policy issues.

Root Cause Analysis Worksheet
Languages: English | Spanish

Tips for Recruiting Non-traditional Partners
When we use the term “non-traditional” organization in California’s tobacco-free movement, we are typically referring to any entity that does not receive funding from Proposition 99 and 56 tobacco taxes through the California Tobacco Control Program (CTCP).

Tips for Engaging and Retaining Coalition Members tool
Bringing the right organizations and individuals together in a coalition is the first step toward achieving your shared policy goals.

Root Cause Analysis Facilitation Guide
The Root Cause Analysis (RCA) is a process used to discover the underlying or “root” causes of social issues, including the symptoms and problems of the issue, and to identify appropriate solutions. Languages: English | Spanish
Media Advocacy

Sample Message to Your Legislator–Tobacco Kills Too Many
Subject: Tobacco Kills Too Many Californians To edit the text below, copy and paste the text into your email. Dear Assembly member (Name)/Senator (Name), Please help lead California to a healthier place by addressing the tragic harm done by tobacco and the tobacco industry in this state. While it is true that California has come

Sample Letter to the Editor–Teen Epidemic in COVID Pandemic
Subject: Topic The sample call to action is designed for coalition partners and community members. Tobacco tax funded projects cannot ask decisionmakers to pass tobacco control policies. Remember, when adding your personal connection, local ask and recent news stories, the letter should stay under 250 words, or the publisher’s requirements, which may be less. To

Sample Letter to the Editor–Disproportionate Impact
Subject: Disproportionate Impact on Communities of Color and Impacts to Rural and Low-Income Californians The sample call to action is designed for coalition partners and community members. Tobacco tax funded projects cannot ask decisionmakers to pass tobacco control policies. Remember, when adding your personal connection, local ask and recent news stories, the letter should stay

Sample Letter to the Editor–COVID-19 and Tobacco
Subject: Topic The sample call to action is designed for coalition partners and community members. Tobacco tax-funded projects cannot ask decision makers to pass tobacco control policies. Remember, when adding your personal connection, local ask and recent news stories, the letter should stay under 250 words, or the publisher’s requirements, which may be fewer. To