Resources

The Tobacco Endgame Center provides a wide variety of tools to bolster any community organizing or engagement campaign. From Midwest Academy Strategy Charts to fact sheets and training webinars, you will find what you are looking for to engage your community in policy and organizing campaigns.

by category (default) | alphabetical order | reverse chronological order

Community Engagement and Organizing

hidden Using Texting for Community Engagement

Using Texting for Community Engagement

Texting and messaging apps are fantastic campaign tools that enable you to have a real-time, two-way dialogue with supporters and move them to action. Because texting is such a common form of communication in our world, communicating with supporters in the same way they communicate with friends and family members can help build trust, put

hidden Spokesperson Training Guide

Spokesperson Training Guide

A spokesperson is the public face and voice of a campaign. Whether giving media interviews, testifying before a policy making body or presenting at a community organization. Your spokespeople give the campaign a human touch that resonates with your target audience and creates credibility. This guide provides tips for recruiting and training spokespeople as well

hidden How to Use Stories to Win Your Campaign (January 2021)

How to Use Stories to Win Your Campaign (January 2021)

Many of us have a story from our personal or professional lives about how tobacco use has impacted us or motivated us to get involved in efforts to prevent tobacco from hurting our communities. Perhaps a close family member or friend has died from smoking. Maybe you’re motivated by the opportunity to create a safe

hidden Decision Maker Matrix Worksheet

Decision Maker Matrix Worksheet

Decision Maker Matrix Worksheet The Decision Maker Matrix (DMM) is a tool for analyzing the policy position of the decision makers in the jurisdiction that is the focus of your policy campaign. It is designed to assist in the completion of the “Decision Maker” column of the Midwest Academy Strategy Chart (MASC). You can download

hidden Circles of Influence Worksheet

Circles of Influence Worksheet

Circles of Influence Worksheet Circles of Influence is a key tool in completing the Midwest Academy Strategy Chart (MASC). This tool will determine how a coalition can use its network and relationships to connect with and influence a decision maker (DM). Use the Circles of Influence (COI) tool to identify your allies and constituents to

hidden Circles of Influence Explained

Circles of Influence Explained

Circles of Influence is a key tool in completing the Midwest Academy Strategy Chart (MASC). This tool will determine how a coalition can use its network and relationships to connect with and influence a decision maker (DM). Use the Circles of Influence (COI) tool to identify your allies and constituents to measure their level of

General Resources

hidden Using Texting for Community Engagement

Using Texting for Community Engagement

Texting and messaging apps are fantastic campaign tools that enable you to have a real-time, two-way dialogue with supporters and move them to action. Because texting is such a common form of communication in our world, communicating with supporters in the same way they communicate with friends and family members can help build trust, put

hidden Spokesperson Training Guide

Spokesperson Training Guide

A spokesperson is the public face and voice of a campaign. Whether giving media interviews, testifying before a policy making body or presenting at a community organization. Your spokespeople give the campaign a human touch that resonates with your target audience and creates credibility. This guide provides tips for recruiting and training spokespeople as well

hidden How to Use Stories to Win Your Campaign (January 2021)

How to Use Stories to Win Your Campaign (January 2021)

Many of us have a story from our personal or professional lives about how tobacco use has impacted us or motivated us to get involved in efforts to prevent tobacco from hurting our communities. Perhaps a close family member or friend has died from smoking. Maybe you’re motivated by the opportunity to create a safe

hidden AHA Policy Brief – New and Emerging Tobacco Products & the Nicotine Endgame

AHA Policy Brief – New and Emerging Tobacco Products & the Nicotine Endgame

The Role Of Robust Regulation And Comprehensive Tobacco Control And Prevention The advent of new tobacco products, such as electronic cigarettes (e-cigarettes) and the dramatic rise of their use especially in adolescents and young adults is of significant concern. E-cigarettes have now become the most popular tobacco product for youth and adolescents in the United

Media Advocacy

hidden Spokesperson Training Guide

Spokesperson Training Guide

A spokesperson is the public face and voice of a campaign. Whether giving media interviews, testifying before a policy making body or presenting at a community organization. Your spokespeople give the campaign a human touch that resonates with your target audience and creates credibility. This guide provides tips for recruiting and training spokespeople as well

hidden How to Use Stories to Win Your Campaign (January 2021)

How to Use Stories to Win Your Campaign (January 2021)

Many of us have a story from our personal or professional lives about how tobacco use has impacted us or motivated us to get involved in efforts to prevent tobacco from hurting our communities. Perhaps a close family member or friend has died from smoking. Maybe you’re motivated by the opportunity to create a safe

hidden Sample Message to Your Legislator – Tobacco Kills Too Many

Sample Message to Your Legislator – Tobacco Kills Too Many

Subject: Tobacco Kills Too Many Californians To edit the text below copy and paste the text into your email. Dear Assembly member (Name)/Senator (Name), Please help lead California to a healthier place by addressing the tragic harm done by tobacco and the tobacco industry in this state. While it is true that California has come

hidden Letter to Editor Sample Teen Epidemic in COVID Pandemic

Letter to Editor Sample Teen Epidemic in COVID Pandemic

Subject: Topic The sample call to action is designed for coalition partners and community members. Tobacco tax funded projects cannot ask decisionmakers to pass tobacco control policies. Remember, when adding your personal connection, local ask and recent news stories, the letter should stay under 250 words, or the publisher’s requirements, which may be less. To

hidden Letter to Editor Sample Disproportionate Impact

Letter to Editor Sample Disproportionate Impact

Subject: Disproportionate Impact on Communities of Color and Impacts to Rural and Low-Income Californians The sample call to action is designed for coalition partners and community members. Tobacco tax funded projects cannot ask decisionmakers to pass tobacco control policies. Remember, when adding your personal connection, local ask and recent news stories, the letter should stay

hidden Letter to Editor Sample COVID19 and Tobacco

Letter to Editor Sample COVID19 and Tobacco

Subject: Topic The sample call to action is designed for coalition partners and community members. Tobacco tax funded projects cannot ask decisionmakers to pass tobacco control policies. Remember, when adding your personal connection, local ask and recent news stories, the letter should stay under 250 words, or the publisher’s requirements, which may be less. To

Social Media

hidden Using Texting for Community Engagement

Using Texting for Community Engagement

Texting and messaging apps are fantastic campaign tools that enable you to have a real-time, two-way dialogue with supporters and move them to action. Because texting is such a common form of communication in our world, communicating with supporters in the same way they communicate with friends and family members can help build trust, put

hidden How to Use Stories to Win Your Campaign (January 2021)

How to Use Stories to Win Your Campaign (January 2021)

Many of us have a story from our personal or professional lives about how tobacco use has impacted us or motivated us to get involved in efforts to prevent tobacco from hurting our communities. Perhaps a close family member or friend has died from smoking. Maybe you’re motivated by the opportunity to create a safe

Success Stories

hidden Success Story: CA Tobacco Endgame Center Virtual Day of Action 2020 (December 2020)

Success Story: CA Tobacco Endgame Center Virtual Day of Action 2020 (December 2020)

After COVID-19 restrictions cancelled the in-person 2020 Capitol Information & Education Day (I&E Day), the Tobacco Endgame Center for Organization and Engagement (Center) with the I&E Day Workgroup converted the annual event to a virtual experience, providing the tobacco control community with the tools to effectively advocate for tobacco issues with state legislators in an