Resources

The Tobacco Endgame Center provides tools and resources to help you strengthen your campaign. These tools can help with your community organizing and engagement. Resources available here range from Midwest Academy Strategy Charts to fact sheets and training webinars. Therefore, you can find what you need to help engage your community in policy and organizing campaigns all focused on ending tobacco use in California.

by category (default) | alphabetical order | reverse chronological order

Community Engagement and Organizing

hidden Tabla de Tomadores de Decisiones – Formulario Rellenable (Decision Maker Matrix fillable form)

Tabla de Tomadores de Decisiones – Formulario Rellenable (Decision Maker Matrix fillable form)

The Decision Maker Matrix (DMM) is a tool for analyzing the policy position of the decision makers in the jurisdiction that is the focus of your policy campaign. It is designed to assist in the completion of the “Decision Maker” column of the Midwest Academy Strategy Chart (MASC). You can download and complete this template! A full instructional document can be found on our website under Resources and a webinar on the DMM under Past Events. Need help? Submit a request for assistance through our Community Engagement Support Gateway on our website.

hidden Tabla de Tomadores de Decisiones Explicó (Decision Maker Matrix Explained)

Tabla de Tomadores de Decisiones Explicó (Decision Maker Matrix Explained)

The Decision Maker Matrix (DMM) is a tool for analyzing the policy position of the decision makers in the jurisdiction that is the focus of your policy campaign. It is designed to assist in the completion of the “Decision Maker” column of the Midwest Academy Strategy Chart (MASC). A fillable template is available under Resources at organizingtoendtobacco.org.

Need help? Submit a request for assistance through our Community Engagement Support Gateway on our website.

hidden Círculos de Influencia Explicó (Circles of Influence Explained)

Círculos de Influencia Explicó (Circles of Influence Explained)

SPANISH
Circles of Influence is a key tool in completing the Midwest Academy Strategy Chart (MASC). This tool will determine how a coalition can use its network and relationships to connect with and influence a decision maker (DM). Use the Circles of Influence (COI) tool to identify your allies and constituents to measure their level of influence in relation to you and the DMs.

Need help? Submit a request for assistance through our Community Engagement Support Gateway on our website.

General Resources

hidden Using Texting for Community Engagement

Using Texting for Community Engagement

Texting and messaging apps are fantastic campaign tools that enable you to have a real-time, two-way dialogue with supporters and move them to action. Because texting is such a common form of communication in our world, communicating with supporters in the same way they communicate with friends and family members can help build trust, put

hidden Spokesperson Training Guide

Spokesperson Training Guide

A spokesperson is the public face and voice of a campaign. Whether giving media interviews, testifying before a policy making body or presenting at a community organization. Your spokespeople give the campaign a human touch that resonates with your target audience and creates credibility. This guide provides tips for recruiting and training spokespeople as well

hidden How to Use Stories to Win Your Campaign

How to Use Stories to Win Your Campaign

Many of us have a story from our personal or professional lives about how tobacco use has impacted us or motivated us to get involved in efforts to prevent tobacco from hurting our communities. Perhaps a close family member or friend has died from smoking. Maybe you’re motivated by the opportunity to create a safe

hidden AHA Policy Brief – New and Emerging Tobacco Products & the Nicotine Endgame

AHA Policy Brief – New and Emerging Tobacco Products & the Nicotine Endgame

The Role Of Robust Regulation And Comprehensive Tobacco Control And Prevention The advent of new tobacco products, such as electronic cigarettes (e-cigarettes) and the dramatic rise of their use especially in adolescents and young adults is of significant concern. E-cigarettes have now become the most popular tobacco product for youth and adolescents in the United

Media Advocacy

hidden Spokesperson Training Guide

Spokesperson Training Guide

A spokesperson is the public face and voice of a campaign. Whether giving media interviews, testifying before a policy making body or presenting at a community organization. Your spokespeople give the campaign a human touch that resonates with your target audience and creates credibility. This guide provides tips for recruiting and training spokespeople as well

hidden How to Use Stories to Win Your Campaign

How to Use Stories to Win Your Campaign

Many of us have a story from our personal or professional lives about how tobacco use has impacted us or motivated us to get involved in efforts to prevent tobacco from hurting our communities. Perhaps a close family member or friend has died from smoking. Maybe you’re motivated by the opportunity to create a safe

hidden Sample Message to Your Legislator – Tobacco Kills Too Many

Sample Message to Your Legislator – Tobacco Kills Too Many

Subject: Tobacco Kills Too Many Californians To edit the text below copy and paste the text into your email. Dear Assembly member (Name)/Senator (Name), Please help lead California to a healthier place by addressing the tragic harm done by tobacco and the tobacco industry in this state. While it is true that California has come

hidden Letter to Editor Sample Teen Epidemic in COVID Pandemic

Letter to Editor Sample Teen Epidemic in COVID Pandemic

Subject: Topic The sample call to action is designed for coalition partners and community members. Tobacco tax funded projects cannot ask decisionmakers to pass tobacco control policies. Remember, when adding your personal connection, local ask and recent news stories, the letter should stay under 250 words, or the publisher’s requirements, which may be less. To

hidden Letter to Editor Sample Disproportionate Impact

Letter to Editor Sample Disproportionate Impact

Subject: Disproportionate Impact on Communities of Color and Impacts to Rural and Low-Income Californians The sample call to action is designed for coalition partners and community members. Tobacco tax funded projects cannot ask decisionmakers to pass tobacco control policies. Remember, when adding your personal connection, local ask and recent news stories, the letter should stay

hidden Letter to Editor Sample COVID19 and Tobacco

Letter to Editor Sample COVID19 and Tobacco

Subject: Topic The sample call to action is designed for coalition partners and community members. Tobacco tax funded projects cannot ask decisionmakers to pass tobacco control policies. Remember, when adding your personal connection, local ask and recent news stories, the letter should stay under 250 words, or the publisher’s requirements, which may be less. To

Social Media

hidden Using Texting for Community Engagement

Using Texting for Community Engagement

Texting and messaging apps are fantastic campaign tools that enable you to have a real-time, two-way dialogue with supporters and move them to action. Because texting is such a common form of communication in our world, communicating with supporters in the same way they communicate with friends and family members can help build trust, put

hidden How to Use Stories to Win Your Campaign

How to Use Stories to Win Your Campaign

Many of us have a story from our personal or professional lives about how tobacco use has impacted us or motivated us to get involved in efforts to prevent tobacco from hurting our communities. Perhaps a close family member or friend has died from smoking. Maybe you’re motivated by the opportunity to create a safe

Success Stories

hidden Success Story: The G.R.E.E.N. Foundation, New Relationships Built with Faith Communities

Success Story: The G.R.E.E.N. Foundation, New Relationships Built with Faith Communities

The G.R.E.E.N. (Gathering Resources to Educate and Empower through Networking) Foundation (TGF) is a community-based nonprofit organization focused on improving health disparities impacting diverse African American communities in California. This story highlights TGF’s work cultivating relationships with African American faith-based communities in the Hawthorne community of Los Angeles County, something they had never done before. This work led to generating support for smoke-free policies at Calvary Baptist Church and Victory Institutional Baptist Church, and at several community-based tobacco education events.

hidden Success Story: Promotores Make the Difference on Santa Maria Tobacco Control Policies

Success Story: Promotores Make the Difference on Santa Maria Tobacco Control Policies

In Santa Maria, an agricultural center in northern Santa Barbara County, community health workers – or promotores – leveraged their role in the community to activate local Spanish-speaking community and harness their support for stronger tobacco control policies.

hidden Success Story: CA Tobacco Endgame Center Virtual Day of Action 2020 (December 2020)

Success Story: CA Tobacco Endgame Center Virtual Day of Action 2020 (December 2020)

After COVID-19 restrictions cancelled the in-person 2020 Capitol Information & Education Day (I&E Day), the Tobacco Endgame Center for Organization and Engagement (Center) with the I&E Day Workgroup converted the annual event to a virtual experience, providing the tobacco control community with the tools to effectively advocate for tobacco issues with state legislators in an