hidden Using Texting for Community Engagement

Using Texting for Community Engagement

Texting and messaging apps are fantastic campaign tools that enable you to have a real-time, two-way dialogue with supporters and move them to action. Because texting is such a common form of communication in our world, communicating with supporters in the same way they communicate with friends and family members can help build trust, put

hidden Spokesperson Training Guide

Spokesperson Training Guide

A spokesperson is the public face and voice of a campaign. Whether giving media interviews, testifying before a policy making body or presenting at a community organization. Your spokespeople give the campaign a human touch that resonates with your target audience and creates credibility. This guide provides tips for recruiting and training spokespeople as well

hidden How to Use Stories to Win Your Campaign (January 2021)

How to Use Stories to Win Your Campaign (January 2021)

Many of us have a story from our personal or professional lives about how tobacco use has impacted us or motivated us to get involved in efforts to prevent tobacco from hurting our communities. Perhaps a close family member or friend has died from smoking. Maybe you’re motivated by the opportunity to create a safe

hidden Success Story: CA Tobacco Endgame Center Virtual Day of Action 2020 (December 2020)

Success Story: CA Tobacco Endgame Center Virtual Day of Action 2020 (December 2020)

After COVID-19 restrictions cancelled the in-person 2020 Capitol Information & Education Day (I&E Day), the Tobacco Endgame Center for Organization and Engagement (Center) with the I&E Day Workgroup converted the annual event to a virtual experience, providing the tobacco control community with the tools to effectively advocate for tobacco issues with state legislators in an

hidden Decision Maker Matrix Worksheet

Decision Maker Matrix Worksheet

Decision Maker Matrix Worksheet The Decision Maker Matrix (DMM) is a tool for analyzing the policy position of the decision makers in the jurisdiction that is the focus of your policy campaign. It is designed to assist in the completion of the “Decision Maker” column of the Midwest Academy Strategy Chart (MASC). You can download

hidden Circles of Influence Worksheet

Circles of Influence Worksheet

Circles of Influence Worksheet Circles of Influence is a key tool in completing the Midwest Academy Strategy Chart (MASC). This tool will determine how a coalition can use its network and relationships to connect with and influence a decision maker (DM). Use the Circles of Influence (COI) tool to identify your allies and constituents to