Case Study: Leveraging the community voice and equity issues to strengthen tobacco retailer licensing policy in Hayward

In July 2020, the Hayward City Council amended its Tobacco Retail License (TRL) policy to remove both the exemption of menthol flavored tobacco products and “grandfathering” of existing licensees, thus eliminating the sale of flavored tobacco products citywide. Additionally, the Council enacted several provisions to strengthen the TRL. The effort was led by Eden Youth and Family Center (EYFC), the Asian Pacific Islander Coalition for Health Against Tobacco (API-CHAT) and the Alameda County Tobacco Control Program (TCP) – a broad community of organizations that marshalled a powerful and diverse base of support, leveraging youth and community voices and social equity issues.

Case-Study-Hayward-Tobacco-Retail-Licensing-June-2021.pdf

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In July 2020, the Hayward City Council amended its Tobacco Retail License (TRL) policy to remove both the exemption of menthol flavored tobacco products and “grandfathering” of existing licensees, thus eliminating the sale of flavored tobacco products citywide. Additionally, the Council enacted several provisions to strengthen the TRL. The effort was led by Eden Youth and Family Center (EYFC), the Asian Pacific Islander Coalition for Health Against Tobacco (API-CHAT) and the Alameda County Tobacco Control Program (TCP) – a broad community of organizations that marshalled a powerful and diverse base of support, leveraging youth and community voices and social equity issues.