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Success stories

Change is never without its challenges, even when it will lead to improvements in the health and well-being of communities. Fighting to end tobacco use is one such challenge. So, it’s important to stay encouraged and inspired.


hidden Success Story: Paid Social Media Targeting Tactic Used to Engage Latino Community in Fight Against Tobacco

Success Story: Paid Social Media Targeting Tactic Used to Engage Latino Community in Fight Against Tobacco

April 05, 2022 Luis Macias

Discover how one organization has successfully used geofencing to engage their community.


hidden Success Story: The G.R.E.E.N. Foundation’s Relationship with Faith Communities

Success Story: The G.R.E.E.N. Foundation’s Relationship with Faith Communities

June 30, 2021 Sarah Williams

Learn how the G.R.E.E.N. Foundation has helped to improve health disparities that impact African American communities in California.


hidden Success Story: Promotores Make the Difference on Santa Maria Tobacco Control Policies

Success Story: Promotores Make the Difference on Santa Maria Tobacco Control Policies

June 29, 2021 Luis Macias

Discover how community health workers activated the Spanish-speaking community and harnessed their support for stronger tobacco control policies.


hidden Success Story: Capitol Information and Education Day 2020 (Front Page)

Success Story: Capitol Information and Education Day 2020 (Front Page)

December 09, 2020 Sarah Williams

This is an overview of what the Capitol Information and Education Day (I&E Day) is all about; as well as how the I&E Workgroup pivoted in 2020 to move to


hidden Success Story: CA Tobacco Endgame Center Virtual Day of Action 2020

Success Story: CA Tobacco Endgame Center Virtual Day of Action 2020

December 09, 2020 Sarah Williams

Learn what happened when the Tobacco Endgame Center along with the I&E Day Workgroup pivoted to a virtual experience due to COVID-19 restrictions. Discover how they still provided tools to


hidden Success Story: Teen Win Against Flavored Tobacco Sales

Success Story: Teen Win Against Flavored Tobacco Sales

October 19, 2020 Sarah Williams

Learn how teens in the city of Adelanto, California harnessed community support to win against flavored tobacco sales.


hidden Success Story: Partnership with African American Community Empowers Youth

Success Story: Partnership with African American Community Empowers Youth

October 15, 2020 Sarah Williams

Discover how a partnership with the African American community in Oroville, CA empowered the youth and helped keep flavored tobacco out of their hands.


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The California Tobacco Endgame Center for Organizing & Engagement is a project of the American Heart Association. Funded by the California Department of Public Health, Grant Number: 19-10090 California Tobacco Endgame Center for Organizing & Engagement/American Heart Association 2007 O Street, Sacramento, CA 95816 (916) 446-6505

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