The Midwest Academy Strategy Chart (MASC) is a campaign strategizing tool used in community organizing to help coalitions plan and execute campaigns effectively. It can be used to identify goals, resources, people power, decision-makers, and tactics. This chart helps organizers and communities visualize their campaign strategy and align tactics with their goals. The Tobacco Endgame Center has a variety of resources to assist you with completing your MASC so you and your coalition can achieve success. For additional information on the MASC, review Phase 2 in the Campaign Playbook.
Resources:
Fillable Midwest Academy Strategy Chart (English and Spanish)
Midwest Academy Strategy Chart Explained (English and Spanish)
Fillable Decision Maker Matrix Worksheet (English and Spanish)
Decision Maker Matrix Explained (English and Spanish)
Fillable Circles of Influence Worksheet (English and Spanish)
Circles of Influence Explained (English and Spanish)
Recorded Presentations:
Decision Maker Matrix and Circles of Influence Training
Building and Maintaining Effective Coalitions
The Fundamentals of Organizing
Materials for MASC Presentations:
MASC Exercise: Tropical Town Scenario (For MASC Training)
Completed Decision Maker Matrix and Circles of Influence for Tropical Town Scenario (SFMUH)
Completed Tropical Town Scenario (TRL)