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New Stakeholders

Interested in joining the tobacco endgame? Check out topics specific to your interests and join the fight!


hidden Union workers rally

Big Tobacco Hurts California Workers

August 3, 2021October 5, 2021 Luis Macias

Big Tobacco Hurts California Workers Labor Unions have a history of fighting to improve the health and safety of employees. Organized labor was critical in passing the law creating smoke-free workplaces in California.


hidden No More Tobacco peaceful protest

Big Tobacco Targets Diverse Communities

August 3, 2021October 5, 2021 Luis Macias

Big Tobacco Targets Diverse Communities Tobacco is a social justice issue. The tobacco industry continues to aggressively target California’s diverse communities with its dangerous products – on social media, in print and at the retail counter.


hidden Shop owners looking at receipts

Tobacco Is No Friend of Business

August 3, 2021October 5, 2021 Luis Macias

Tobacco is not only toxic to your health but is also bad for California’s economy. Smoking costs billions every year from lost productivity, worker absenteeism and health care costs.


hidden Bible study group

Stand in Faith Against Tobacco

August 3, 2021October 5, 2021 Luis Macias

Big Tobacco targets and harms our communities. In fact, tobacco is the number one cause of preventable death and disease.


hidden Cigarette buds littered on the sand

Tobacco Threatens California’s Environment

August 3, 2021October 5, 2021 Luis Macias

California’s air, water, and wildlife habitat are being threatened by the tobacco industry and its products.


  • New Stakeholders

The California Tobacco Endgame Center for Organizing & Engagement is a project of the American Heart Association. Funded by the California Department of Public Health, Grant Number: CG 24-10002. California Tobacco Endgame Center for Organizing & Engagement/American Heart Association 1050 20th St #275, Sacramento, CA 95811 (916) 446-6505

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