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Community Engagement and Organizing

The Tobacco Endgame Center will be producing and making available a wide assortment of resources here. These will include, comprehensive campaign engagement tool kits, the Midwest Academy Strategy Chart, best practices for organizing your community and other tools that advocates will find helpful in organizing their community to fight tobacco.


hidden 5-Phases-Tobacco-Policy-Campaign-Timeline

5-Phases-Tobacco-Policy-Campaign-Timeline

August 23, 2023 Luis Macias

This timeline utilizes the 5 Phases of Effective Policy Campaigns as its framework, showing major activities associated with each phase.


hidden Understanding Tribal Governance

Understanding Tribal Governance

March 08, 2023 Luis Macias

This tool is intended for those seeking to work with tribal communities advocating for commercial tobacco-related policy issues.


hidden Root Cause Analysis Worksheet

Root Cause Analysis Worksheet

February 22, 2023 Luis Macias

Languages: English | Spanish


hidden Tips for Recruiting Non-traditional Partners

Tips for Recruiting Non-traditional Partners

January 13, 2023 Luis Macias

When we use the term “non-traditional” organization in California’s tobacco-free movement, we are typically referring to any entity that does not receive funding from Proposition 99 and 56 tobacco taxes


hidden Root Cause Analysis Facilitation Guide

Root Cause Analysis Facilitation Guide

January 13, 2023 Luis Macias

The Root Cause Analysis (RCA) is a process used to discover the underlying or “root” causes of social issues, including the symptoms and problems of the issue, and to identify


hidden Building Meaningful Relationships with Decision Makers

Building Meaningful Relationships with Decision Makers

January 13, 2023 Luis Macias

Advancing tobacco policies relies upon the relationships built with decision makers and their staff.


hidden How to Give Public Comments at City Council

How to Give Public Comments at City Council

July 20, 2022 Luis Macias

Speaking up in a public comment period during your local City Council or Board of Supervisors meeting is an impactful way to get your campaign’s message out. Languages: English |


hidden How to Have Effective Legislative Meetings video preview

How to Have Effective Legislative Meetings Video

April 28, 2022June 14, 2024 Luis Macias

hidden Tobacco is no Friend of Business

Tobacco is no Friend of Business

February 20, 2021 Luis Macias

Despite the gains California has made over the past years in reducing tobacco use, the tobacco industry continues to aggressively market its dangerous products to Californians on social media, in


hidden Tobacco is a Social Justice Issue

Tobacco is a Social Justice Issue

February 20, 2021 Luis Macias

Despite the gains California has made over the past years in reducing tobacco use, some communities have been left behind.


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  • Resources
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    • Community Engagement and Organizing
      • Coalition Building
      • Decision Maker Engagement
      • Policy Campaign Tools
    • MASC Resources
    • Media Advocacy
    • Recursos en español
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The California Tobacco Endgame Center for Organizing & Engagement is a project of the American Heart Association. Funded by the California Department of Public Health, Grant Number: CG 24-10002. California Tobacco Endgame Center for Organizing & Engagement/American Heart Association 1050 20th St #275, Sacramento, CA 95811 (916) 446-6505

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