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Campaign Organizing and Leadership Institute, February 2021

02/16/21 @ 8:00 am - 02/18/21 @ 5:00 pm PST

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About the Campaign Organizing and Leadership Institutes

The Tobacco Endgame Center for Organizing and Engagement is pleased to announce a new opportunity for California Tobacco Control Program-funded project staff to engage in a unique campaign organizing and leadership development training. The Campaign Organizing and Leadership Institutes (The Institutes) will bring together up to 50 individuals who will be selected based upon an application process, described below.

1/15/2021: When we announced this event we asked for questions to be sent to [email protected]. We have not been able to access those emails. Please email [email protected] with questions.

1/27/2021: Application deadline has been extended to February 5, 2021 at 11:59 PM.

Training Schedule and Format

Each Institute will begin with a meet-and-greet session in the afternoon of Day 1 and will be followed by two days of training that focus on building community organizing and engagement capacity and the development and enhancement of leadership skills. The Institute will include an optional opportunity for participants to sign up for office hours and receive additional personalized coaching on skills covered during the Institute. This year, the Institutes will be delivered through a virtual format utilizing Zoom.

The Content

The Institutes are designed to create a unique learning and interactive experience. The course work will inspire you to refine your organizing and leadership skills, both as an individual leader and an influencer of others – coalition members, colleagues, partners, and supporters. You will be motivated to actively share your training experience and become empowered to teach, coach and lead others in the creation and execution of winning tobacco control and endgame policy campaigns. The Institutes will include four key training modules:

  • Health Equity – understanding the cultural context, the role of social determinants of health and tobacco, and how advocates can connect tobacco control to social justice.
  • Leadership –identifying and refining your unique leadership approach to make a difference.
  • Community Organizing and Engagement – laying the groundwork and building on existing systems that lead to more non-traditional stakeholders and supporters.
  • The Strategic Communicator – leading with your voice and helping others, whether on social media or as a public speaker.

Who Should Apply

The Institutes are open to all CTCP-funded projects. Participation is limited to 50 people per Institute. Please apply if you are interested in growing your own capacity in community organizing and leading tobacco control and endgame efforts.

Application Process

The deadline for Application and Letter of Reference submission for the February Institute has been extended to February 5 at 11:59 PM. The Campaign Organizing Institute Application can be found here.

Note: a separate application period will be opened for the May Institute.


Are you looking for new staff or veteran tobacco control workers?
Individuals of all experience levels and backgrounds are encouraged to apply.

Are the Institutes also open to coalition members?
The Institute is designed for staff who are engaged in Department of Public Health’s California Tobacco Control Program. We may be offering the opportunity for coalition member participation in subsequent Institutes.

Can contractors or consultants apply?
The Institute is designed for staff who are engaged in Department of Public Health’s California Tobacco Control Program.

Can we apply if we are a tobacco advocacy group in the community but not one of the CTCP-funded org?
The Institute is designed for staff who are engaged in Department of Public Health’s California Tobacco Control Program.

Tell me about the reference letter? What are you looking for?
The reference letter should be provided by an individual who can speak to your capacity or experience in the various areas required, such as leadership and campaign organizing experience and is well versed in the campaigns or projects you have worked on. The reference can be a peer, Project Director, etc., as long as they can speak to the above.

Will the Institutes have translation available?
At this time we have not secured translator services, however, if there are requests for translation from applicants we will consider providing those services.

Is there a maximum number of participants per project?
No, there is no maximum. E.g., if multiple applicants may apply from an LLA and two are accepted, both would be allowed to attend.


02/16/21 @ 8:00 am
02/18/21 @ 5:00 pm
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