How to Use Stories to Win Your Campaign

This is a auto-generated preview of this downloadable material.

How-to-Use-Stories-to-Win-Your-Campaign-January-2021.pdf

Download (626.02 KB)

Many of us have a story from our personal or professional lives about how tobacco use has impacted us or motivated us to get involved in efforts to prevent tobacco from hurting our communities. Perhaps a close family member or friend has died from smoking. Maybe you’re motivated by the opportunity to create a safe future for your children or to just improve public heath. Perhaps you’re motivated to help reduce health disparities driven by tobacco use and the industry that promotes it. Stories can help to educate communities and decision makers, create conversations, and to help recruit new supporters, advocates, and nontraditional stakeholders.


Many of us have a story from our personal or professional lives about how tobacco use has impacted us or motivated us to get involved in efforts to prevent tobacco from hurting our communities. Perhaps a close family member or friend has died from smoking. Maybe you’re motivated by the opportunity to create a safe future for your children or to just improve public heath. Perhaps you’re motivated to help reduce health disparities driven by tobacco use and the industry that promotes it.

Stories can help to educate communities and decision makers, create conversations, and to help recruit new supporters, advocates, and nontraditional stakeholders.