Social Media Messaging

Event Messaging

During the event we will rally together to create momentum for our movement using the #VoicesAgainstTobacco and #BigBadTobacco hashtags.

  • A virtual social media wall will be live on our website here displaying messages from any public social media accounts using the #VoicesAgainstTobacco and #BigBadTobacco hashtags.
  • Monitoring the event hashtag and engaging in conversation with other accounts will show solidarity, community, and amplify our voices.
  • Below are pre-created messages that you can share but we strongly encourage all participants to engage during the event by posting their own updates, interesting facts learned during the event, photos, and by retweeting others.
  • Social media posting schedule: We are going to create a storm on social media by all posting together at a few times each day!
    • May 17 (Day 1) – Post at 9:30 a.m., 10:30 a.m., 3:30 p.m.
    • May 18 (Day 2) – Post at 9:30 a.m., 10:30 a.m., 3:30 p.m.

To use these Facebook posts:
You can use the images we’ve provided (to download, right click the image, and select “Save image as”), or you can pick your own image. Upload the image to your post, click “Publish”, and that’s it!

Make sure to include the #VoicesAgainstTobacco and #BigBadTobacco hashtags so we can interact with your posts.

FB and IG Animated gif that notes that Tobacco ads have more than tripled.Facebook Post 1
The Tobacco Industry spending on advertising has more than tripled in three years, from $197.8 million in 2015 to $643.6 million in 2018, one of several factors that have contributed to the recent surge in e-cigarette use among youth. #VoicesAgainstTobacco #BigBadTobacco

FB and IG Animated GIF that tells #BigBadTobacco hand off our kids!Facebook Post 2
The Tobacco Industry is betting big on e-cigarettes hooking the next generation of consumers. The truth is e-cigarettes are NOT safe. #VoicesAgainstTobacco #BigBadTobacco

FB and IG California Taxpayers pay more thanks to tobacco.Facebook Post 3
Smoking costs California an estimated $18.1 billion per year. #VoicesAgainstTobacco #BigBadTobacco

FB and IG Image of a wolf's eyes behind a rainbow cloud of smoke. Text reads: monster [mon - ster] noun, Someone who masquerades as an ally but instead exploits your community. Example: The commercial tobacco industry.Facebook Post 4
The Tobacco Industry pours money into political contributions, lobbying and PR campaigns to keep Californians from achieving healthy, tobacco-free communities. #VoicesAgainstTobacco #BigBadTobacco

FB and IG Side profile photo of young African American male.FB and IG Group of young African AmericansFacebook Post 5
Communities most impacted by COVID-19 are also heavily targeted by the Tobacco Industry with marketing, advertising, discounts, and other tactics designed to make tobacco products more appealing. #VoicesAgainstTobacco #BigBadTobacco

FB and IG Black and white collage featuring portraits of people who are African American, Asian, LGBTQ, Native American and living in a rural area. The text reads Big Tobacco: STOP TARGETING US.Facebook Post 6
In California, the Tobacco Industry intentionally targets and profits from African American, Hispanic/Latino, Asian American, Native Hawaiian, and Pacific Islander, American Indian, LGBTQ+, and rural communities resulting in addiction, disease, and death. #VoicesAgainstTobacco #BigBadTobacco

To use these Instagram posts:

  1. Save the images to your computer or phone by right clicking the image and selecting “Save image as” (on desktop) or “Add to Photos” (on your phone.)
  2. Copy the caption we have provided. Feel free to use exactly what we wrote or customize your message. Make sure to use the hashtag #VoicesAgainstTobacco so we can interact with your post.
  3. In Instagram, tap the “+” button to create a new post.
  4. Choose the photo(s) you have saved.
  5. Click Next to add a filter or edit the photo and hit Next once again.
  6. On this screen you can tap in the caption box and paste the selected caption. (Feel free to tag @CATobaccoCenter in your photo.)
  7. Click “Share” to make it live!

FB and IG Animated gif that notes that Tobacco ads have more than tripled.Instagram Post 1
The Tobacco Industry spending on advertising has more than tripled in three years, from $197.8 million in 2015 to $643.6 million in 2018, one of several factors that have contributed to the recent surge in e-cigarette use among youth. #VoicesAgainstTobacco #BigBadTobacco

FB and IG Animated GIF that tells #BigBadTobacco hand off our kids!Instagram Post 2
The Tobacco Industry is betting big on e-cigarettes hooking the next generation of consumers. The truth is e-cigarettes are NOT safe. #VoicesAgainstTobacco #BigBadTobacco

FB and IG California Taxpayers pay more thanks to tobacco.Instagram Post 3
Smoking costs California an estimated $18.1 billion per year. #VoicesAgainstTobacco #BigBadTobacco

FB and IG Image of a wolf's eyes behind a rainbow cloud of smoke. Text reads: monster [mon - ster] noun, Someone who masquerades as an ally but instead exploits your community. Example: The commercial tobacco industry.Instagram Post 4
The Tobacco Industry pours money into political contributions, lobbying and PR campaigns to keep Californians from achieving healthy, tobacco-free communities. #VoicesAgainstTobacco #BigBadTobacco

FB and IG Side profile photo of young African American male.FB and IG Group of young African AmericansInstagram Post 5
Communities most impacted by COVID-19 are also heavily targeted by the Tobacco Industry with marketing, advertising, discounts, and other tactics designed to make tobacco products more appealing. #VoicesAgainstTobacco #BigBadTobacco

FB and IG Black and white collage featuring portraits of people who are African American, Asian, LGBTQ, Native American and living in a rural area. The text reads Big Tobacco: STOP TARGETING US.Instagram Post 6
In California, the Tobacco Industry intentionally targets and profits from African American, Hispanic/Latino, Asian American, Native Hawaiian, and Pacific Islander, American Indian, LGBTQ+, and rural communities resulting in addiction, disease, and death. #VoicesAgainstTobacco #BigBadTobacco

To use these Twitter posts:

  1. Copy text and place in tweet.
  2. Right-click the accompanying graphic and select “save image as” to save it to your computer.
  3. Upload graphic to Twitter as part of your tweet.
  4. If this is a message thread, hit the plus sign to add additional messages.
  5. Make sure to include the hashtag #VoicesAgainstTobacco.
  6. When you’re done, hit Tweet or Tweet All.

Twitter Post 1
The Tobacco Industry spending on advertising has more than tripled in three years, from $197.8 million in 2015 to $643.6 million in 2018, one of several factors that have contributed to the recent surge in e-cigarette use among youth. #VoicesAgainstTobacco #BigBadTobacco

Twitter Animated gif that notes that Tobacco ads have more than tripled.

Twitter Post 2
The Tobacco Industry is betting big on e-cigarettes hooking the next generation of consumers. The truth is e-cigarettes are NOT safe. #VoicesAgainstTobacco #BigBadTobacco

Twitter Animated GIF that tells #BigBadTobacco hand off our kids!

Twitter Post 3
Smoking costs California an estimated $18.1 billion per year. #VoicesAgainstTobacco #BigBadTobacco

Twitter California Taxpayers pay more thanks to tobacco.

Twitter Post 4
The Tobacco Industry pours money into political contributions, lobbying and PR campaigns to keep Californians from achieving healthy, tobacco-free communities. #VoicesAgainstTobacco #BigBadTobacco

Twitter Image of a wolf's eyes behind a rainbow cloud of smoke. Text reads: monster [mon - ster] noun, Someone who masquerades as an ally but instead exploits your community. Example: The commercial tobacco industry.

Twitter Post 5
Communities most impacted by COVID-19 are also heavily targeted with marketing, advertising, discounts, and other tactics designed to make tobacco products more appealing. #VoicesAgainstTobacco #BigBadTobacco

Twitter Side profile photo of young African American male.

Twitter Group of young African Americans

Twitter Post 6
In CA, the Tobacco Industry intentionally targets and profits from African American, Hispanic/Latino, AAPI, American Indian, LGBTQ+, & rural communities resulting in addiction, disease, and death. #VoicesAgainstTobacco #BigBadTobacco

Twitter and white collage featuring portraits of people who are African American, Asian, LGBTQ, Native American and living in a rural area. The text reads Big Tobacco: STOP TARGETING US.

To use these Twitter posts:

  1. Copy text and place in tweet.
  2. Right-click the accompanying graphic and select “save image as” to save it to your computer.
  3. Upload graphic to Twitter as part of your tweet.
  4. If this is a message thread, hit the plus sign to add additional messages.
  5. Make sure to include the hashtag #VoicesAgainstTobacco.
  6. When you’re done, hit Tweet or Tweet All.

Tweet at Elected Officials
Note: find your local elected official’s Twitter handles here.

Looking forward to meeting with @LegislativeHandle at @CAtobaccoCenter Virtual Days of Action to discuss how we can stop #BigBadTobacco from hooking a new generation! #VoicesAgainstTobacco

So excited for Virtual Days of Action in two weeks! Can’t wait to chat with @LegislatureHandle about the harms of #BigBadTobacco and how we can save lives. #VoicesAgainstTobacco

I’m passionate about saving lives from #BigBadTobacco because [INSERT PERSONAL REASON.]

I’m grateful I get to share information with @LegislativeHandle during Virtual Days of Action. #VoicesAgainstTobacco

Examples:

  • I’m passionate about saving lives from #BigBadTobacco because my mother died from heart disease due to a lifetime of smoking.

    I’m grateful I get to share information with @LegislativeHandle during Virtual Days of Action. #VoicesAgainstTobacco

  • I’m passionate about saving lives from #BigBadTobacco because tobacco is the leading cause of preventable deaths. We can save 40,000 Californians each year.

    I’m grateful I get to share information with @LegislativeHandle during Virtual Days of Action. #VoicesAgainstTobacco

  • I’m passionate about saving lives from #BigBadTobacco bc the Tobacco Industry intentionally targets American Indians like my grandpa who we lost to lung cancer.

    I’m grateful I get to share information with @LegislativeHandle during Virtual Days of Action. #VoicesAgainstTobacco

Let’s celebrate @LegislatorHandle for their commitment to the health of their constituents by boldly standing up to #BigBadTobacco. Together we’re saving lives. 👏 👏 👏 #VoicesAgainstTobacco

Thank you @LegislatorHandle for joining us to not only save California lives but save CA taxpayers money! Smoking related costs in California are an estimated $18.1 billion annually. #VoicesAgainstTobacco

We know @LegislatorHandle is busy, so we want to send a special thank you to [HIM / HER/ THEM] for learning how we can work together to save CA lives from the harms of deadly tobacco. #VoicesAgainstTobacco

Thank you