Spokesperson Training Guide

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Spokesperson-Training-Guide-January-2021.pdf

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A spokesperson is the public face and voice of a campaign. Whether giving media interviews, testifying before a policy making body or presenting at a community organization. Your spokespeople give the campaign a human touch that resonates with your target audience and creates credibility. This guide provides tips for recruiting and training spokespeople as well as a step-by-step process for conducting your own training with your campaign, coalition or organization.


A spokesperson is the public face and voice of a campaign. Whether giving media interviews, testifying before a policy making body or presenting at a community organization. Your spokespeople give the campaign a human touch that resonates with your target audience and creates credibility. This guide provides tips for recruiting and training spokespeople as well as a step-by-step process for conducting your own training with your campaign, coalition or organization.