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  • Introduction
  • Defining the Problem
    • The Tobacco Industry is the Problem
    • The Tobacco Industry Attacks Equity and Social Justice
    • California’s History of Success
    • From Tobacco Control to the Tobacco Endgame
  • Foundations of Change
    • Collective Impact
    • Social Norm Change
    • Policy, Systems, and Environmental Change
    • Direct Action Organizing
  • Coalition Best Practices
    • Agreed Upon Goals
    • Role of Coalitions
    • Coalition Structure
    • Coalition Membership
    • Member Recruitment
    • Coalition Members Who Can Lobby
  • The 5 Phases of Effective Policy Campaigns
    • Phase 1: Research & Assessment
    • Phase 2: Strategic Planning
      • Midwest Academy Strategy Chart
        • Goals
        • Organizational Considerations
        • Constituency and People Power
        • Decision-Makers
        • Tactics and Tasks
      • Developing a Communications Plan
        • Media Advocacy
        • Hyperlocal Media Advocacy
        • Paid and Earned Media
        • Social Media and Social Media Tactics
        • Completing the Communications Plan
        • Communications Plan Sections to Complete
      • Policy Considerations and Planning
        • Policy Language Development
        • Recruiting a Policy Champion
        • What to Do if You Cannot Find a Champion
        • Deal-Breakers Discussion
      • Campaign Timeline
    • Phase 3: Recruiting, Training and Engaging the Community
      • Building the Campaign Leadership
        • The Campaign Committee
        • One-On-One Meetings to Recruit Coalition Members and Supporters
        • Organizing Community Support
        • Hyperlocal Organizing
      • Training Coalition Members to Speak to the Community
        • Campaign Spokesperson
        • Building a Speakers’ Bureau
        • Speaker Bureau Tracking & Training
        • Publicly Launching the Campaign
    • Phase 4: The Campaign
      • Review, Update and Adjust Campaign Plan, MASC
      • Decision-Maker Engagement
        • Meeting with Decision-Makers: Hook, Line & Sinker!
        • Classifying Decision-Maker Positions
        • When to Take the Policy Up for a Vote?
    • Phase 5: Reflection and Next Steps
      • If the Policy Did Not Pass
      • Implementation
  • Organizing to End Tobacco: Building and Sustaining the Movement
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• The Fight is Not Over!